Logo redesign or creation
Several directions, pros and cons, a reasoned choice. Then a vector drawing usable everywhere, with the rights assigned to you.
A brand thatinspires trust.
Logo, visual identity, brand guidelines, product brand, stationery: a consistent, professional image, aligned with who you really are in your market.
- Logo
- Brand guidelines
- Product brand
What we do
A brand is not a pretty logo. It is what makes people choose you.
A brand is what allows a dealer to stand up for you, a customer to recognise you, a future prospect or an importer to choose you. It also helps you recruit good people. ATARE builds identities that work on a business card, on an international trade show stand, online, and on your product labels.
5brands, 5 identities: every client has their own
In detail
What the service includes.
Product brand
Create a distinct brand to sell through a network, with its own signature and tagline.
Brand guidelines
Colours, typefaces, usage rules, variations: print, signage, materials, digital.
Stationery & signature
Letterheads, business cards, email signature, document templates.
Taglines & messaging
Brand signature, product tagline, sales pitch: the words that go with the image.
Packaging & labels
Packaging, labels and product sheets in your colours: the brand all the way into your customers' hands.
Our conviction
Blue reassures, red calls to action, green speaks of nature, black and gold signal high-end: a colour is chosen for what your customers should feel, not for fashion.
Our method
From what exists to the guidelines.
What exists
Logo, colours, history, reputation: we start from there.
Directions
Two or three contrasting options, presented with their strengths and limits.
Choice & drawing
The chosen direction is redrawn in vector format, adapted and tested in real situations.
Guidelines
The document that sets the rules, so the brand stays consistent without us.
Price calculator
Your price, right now.
What we have done recently.
Joinery · Consumer network
Identity redesign for a chain with national ambitions
The context
A chain of joinery stores for the general public that wanted to grow nationally and give itself a franchise-like image, to open new outlets more easily and find partners.
What we did
A complete redesign of the logo and brand guidelines, harmonisation of all communication and all product materials. The image was carried right through to the field — sales reps, technicians on the road — so that every point of contact reflects the same identity, consistent and recognisable everywhere.
Agricultural equipment · Import-distribution
Harmonising the image of a network of imported brands
The context
An agricultural equipment importer, more than twenty years in business with a recognised position in its sector, that wanted to go further: recruit better, strengthen its sales team, win new customers, structure a network.
What we did
Harmonisation of the visual identity of all the imported brands, without erasing their origin or their name: a graphic consistency that gives the distributor its own atmosphere. Each brand remains a provider of solutions, but it is now the distributor itself that customers remember — no longer a mere reseller, but a specialist that brings its brands to life.
Our other services.
Websites & e-commerceCustom, multilingual, ready to sell→SEO & GoogleSEO, Google Business Profile, customer reviews→Advertising & social mediaAds, social media, email and SMS→Catalogues & mediaCatalogues, brochures, trade shows, photos and videos→Artificial intelligenceChatbots, avatars, images and videos→Audit & diagnosisYour company as your customers see it→Business development & exportDistribution, prospecting, new markets→Our toolsOur software and our methods→
Read next.
Marketing & webYour dealer network doesn’t just sell your products. It sells your brand.An industrial manufacturer doesn't build its growth by piling up dealers: it builds a brand those dealers have every interest in defending.September 29, 2026 · 7 min read
Marketing & webDoes your communication pass the test of a customer who doesn’t know you?A business owner knows their company so well that they no longer see what a new customer discovers in a few minutes. A useful audit retraces exactly that journey.September 8, 2026 · 8 min read
Marketing & webGoogle Business Profile: 7 settings to be found by customers near youWhen a customer searches "near me", it's your Google profile that shows up, often before your website. Seven simple settings to make it visible and convincing.October 19, 2026 · 3 min read
Next step
Does your image
Does your image
live up to your work?
Let's talk directly: our team will get back to you, in Europe, Asia and America.
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