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Marketing and web, artificial intelligence, social media, business management, industry: clear, practical articles, written by our team, with what you need to know to take action.
New technologies & AIArtificial intelligence: how it works, and what it can do for your businessYou don't need to be a computer expert to understand AI. How it works, what it does very well, its real limits, and why it can't be improvised.October 19, 2026 · 5 min read
Social mediaSmartphone videos: 8 settings for professional qualityYour phone is enough for professional-looking videos, as long as you take care of light, sound and framing. Eight simple settings to apply from your very next video.October 19, 2026 · 3 min read
Marketing & webGoogle Business Profile: 7 settings to be found by customers near youWhen a customer searches "near me", it's your Google profile that shows up, often before your website. Seven simple settings to make it visible and convincing.October 19, 2026 · 3 min read
Marketing & webYour dealer network doesn’t just sell your products. It sells your brand.An industrial manufacturer doesn't build its growth by piling up dealers: it builds a brand those dealers have every interest in defending.September 29, 2026 · 7 min read
IndustrySetting up a factory in Thailand: start with the first part, not the buildingAn industrial set-up in Southeast Asia doesn't start with a plot of land or a quote, but with the product, the flows and the way of manufacturing.September 22, 2026 · 9 min read
Business managementDoes your SME need an ERP… or a tool that finally works the way it does?When quotes, orders and stock rely on several files, the problem is no longer IT: you need a simple online tool, suited to the way you work.September 15, 2026 · 7 min read
Marketing & webDoes your communication pass the test of a customer who doesn’t know you?A business owner knows their company so well that they no longer see what a new customer discovers in a few minutes. A useful audit retraces exactly that journey.September 8, 2026 · 8 min read
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